We recognise that effective advertising self-regulation demonstrates industry’s ability and obligation toregulate itself responsibly, by actively promoting the highest ethical standards in all commercial communications and safeguarding the public and consumer interest. We further recognise thatcontractual relationships between advertisers, agencies and the media should recognise the need forresponsible marketing communications.

  1. Comprehensive coverage by self-regulatory systems of all forms of advertising and all practitioners.
  2. Adequate and sustained funding by the advertising industry proportionate to advertisingexpenditure in each country.
  3. Comprehensive and effective codes of advertising practicebased on the globally accepted codes of marketing and advertising practice of theInternational Chamber of Commerce (ICC) applicable to all forms of advertising.
  4. Broad consultation with interested parties during code development.
  5. Due consideration of the involvement of independent, non-governmental lay persons in thecomplaint adjudication process.
  6. Efficient and resourced administration of codes and handling of complaints thereon in anindependent and impartial manner by a self-regulatory body set up for the purpose.
  7. Prompt and efficient complaint handling at no cost to the consumer.
  8. Provision of advice and training to industry practitioners in order to raise standards.
  9. Effective sanctions and enforcement, including the publication of decisions, combined withefficient compliance work and monitoring of codes.
  10. Effective awareness of the self-regulatory system by industry and consumers.


The full EASA Advertising Self-Regulation Charter can be found below.