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On 26th of October 2016, a new International Council on Ad Self-Regulation (ICAS) was established – an international platform to promote effective advertising self-regulation worldwide.
The new ICAS will unite global Self-Regulatory Organisations (SROs) and international Industry Associations to form a powerful council that will facilitate the establishment of new SROs in emerging markets, help empower them and provide a platform to discuss and work on solutions regarding the global challenges faced by the advertising industry.
The new ICAS is building on an existing network of international Self-Regulatory Organisations which was set up by EASA in 2008.
Amongst its founding members, ICAS can count SROs from Asia Pacific, North America, South America, as well as several of the largest European SROs.
Through EASA, all European SROs and Industry associations will be represented, thus becoming part of the network of the new ICAS.
On the side of the industry, the most notable founding member of ICAS is the World Federation of Advertisers (WFA) which has been directly involved in the development of ICAS together with EASA.
At the constitutional ICAS meeting on 26 October, the ICAS standing orders were approved and Mr José Domingo Gómez Castallo, Director of the Spanish SRO AUTOCONTROL, was elected as first ICAS Chairman. With four Vice-Chairpersons to support him, as well as an Executive Committee, Mr Gómez Castallo will now create a strategy and action plan for the new organisation.
The already appointed Vice-Chairpersons are: Fiona Jolly, CEO of the Australian Advertising Standards Bureau (ASB), Karla Avila Jiménez, Director General of CONAR Mexico and, as Industry Vice Chairman, Stephan Loerke, CEO of the World Federation of Advertisers (WFA).
The Executive Committee includes the following members: Gilberto Leifert, President of CONAR Brazil, Jani Yates, President and CEO of Advertising Standards Canada, and Stéphane Martin in his role as Chairman of EASA.