• EU Vice-President and Commissioner for Competition Policy, Sir Leon Brittan, challenges the advertising industry to seek a self-regulatory solution to problems raised by the creation of the Single Market.
  • First Corsendonk Conference: advertising industry representatives from all over Europe agree to set up an independent coordinating body to bring together existing national SROs, under the name European Advertising Standards Alliance / Alliance Européenne pour l'Ethique en Publicité.  Its mission is to promote self-regulation and to demonstrate that, within a legal framework, it is a more effective way of regulating advertising than detailed legislation.