Advertisers are well aware that certain marketing communications are more sensitive than others and actively work to solve perceived problems in key areas.

Advertising is a fundamental part of every-day communications and touches upon some fields that are more sensitive than others, including marketing communications for alcoholic beverages, or ads targeted to children, for example.

This section provides an outline of the main advertising-related issues, together with details of legislation, either already adopted or proposed, to address the perceived problems. It also provides an overview of the ways in which advertising self-regulation has responded to the issues.