Advertising Self-Regulatory Council

112 Madison Avenue, New York, NY,10016 USA

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The Advertising Self-Regulatory Council (ASRC) establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus. 

Self-Regulatory Programs

 To ensure the credibility of and impartiality in the self-regulation system, the advertising review process operates under the administrative purview of the CBBB. Established to provide guidance and set standards of truth and accuracy for national advertisers, ASRC sets the policies for the:

  • Children’s Advertising Review Unit
  • Electronic Retailing Self-Regulation Program
  • National Advertising Division
  • National Advertising Review Board
  • Online Interest-Based Accountability Program


User-Friendly Dispute Resolution

The advertising industry’s self-regulatory system offers a user-friendly forum for dispute resolution. Parties are welcome to contact directly the attorney handling their matter. Participants can expect a courteous and patient explanation of the process, the applicable procedures and the presentation of briefs.