Self-Regulation Forum in Warsaw

On November 7th, 2017, Rada Reklamy hosted the inaugural meeting of the Self-Regulatory Forum. The meeting took place in Warsaw and was attended by representatives of dozens of trade organizations representing the largest sectors of the Polish economy,  as well as representatives of the regulators. EASA was represented by the Director General, Lucas Boudet.

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ICC code 80th anniversary celebrations launch @ French Camp Cannes, France

The International Chamber of Commerce officially launched the campaign to celebrate the 80th anniversary of the Consolidated ICC Code which kicked off with an ICC/French Camp Cannes event on the 20th of June on the occasion of the Cannes Lions Festival of Creativity.The event, organised in collaboration with the French Association of the Communications Agencies, AACC, took place in the context of an informal reception at the French Camp Cannes, on Le

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EASA is looking for a Communications and Events Assistant

Who we are

The European Advertising Standards Alliance (EASA) is the single authoritative voice on advertising self-regulation. Its mission is to promote high ethical standards in marketing communications through effective self-regulation, for the benefit of consumers and business in Europe and beyond. As a non-profit organisation established in 1992 and based in Brussels, EASA brings together national advertising self-regulatory organisations and associations representing the advertising industry in Europe.

 

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EASA Compliance Monitoring Report- EU Pledge 2016

In 2016, EASA coordinated for the EU Pledge Secretariat a monitoring project assessing sectoral compliance for a number of food and beverages brand websites.

The EU Pledge Secretariat published its 2016 Monitoring Report which includes EASA's results of the monitoring, following its ‘consumer-oriented approach’ methodology. 

More information on the  EU Pledge Secretariat's 2016 Monitoring Report can be found here.

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WFA publishes study on the value of advertising

On 16 January, the World Federation of Advertisers released a study conducted by Deloitte that shows the value of advertising for the economy in the European Union, but also Australia, Canada, Japan and Korea.
 
The research, based on a common methodology that allows a real comparison of the data, has been funded by WFA with the support of EU and national associations from the advertising value chain.
 
The impressive results show that on average, 1€ that is spent on advertising generates 7€ for the economy.

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