On 19 October 2017, The European Advertising Standards Alliance (EASA) celebrated its 25th anniversary with a public debate: Advertising and the Consumer Experience of Tomorrow: self-regulation ensuring responsible advertising in the digital age.

The event was held at the European Economic and Social Committee (EESC) in Brussels and gathered over 100 participants, including representatives from the advertising industry, other trade associations, companies and digital platforms, NGOs, civil society as well as EU and national officials.

They engaged in a lively discussion on the challenges the advertising industry is currently facing in this digital age and how self-regulation responds and adapts to these challenges. During the conference, the following themes were debated: the advertising and consumer experience of tomorrow, whether or not self-regulation is responding to these challenges and to what extent responsibility to uphold social and ethical norms in advertising is preventing or fostering innovation and creativity.