At EASA’s Biannual Meetings, which took place between 24 and 26 October 2016 in Lisbon, EASA launched a new International Council on Ad Self-Regulation (ICAS) – an international platform to promote effective advertising self-regulation worldwide. The new ICAS will unite global Self-Regulatory Organisations (SROs) and international Industry Associations to form a powerful council that will facilitate the set up of new SROs in emerging markets, help empower them and provide a platform to discuss and work on solutions regarding the global challenges faced by the advertising industry.
Amongst its founding members, ICAS can count SROs from Asia Pacific, North America, South America, as well as several of the largest European SROs. Through EASA, all European SROs and Industry associations will be represented, thus becoming part of the network of the new ICAS.
On the side of the industry the most notable founding member of ICAS is the World Federation of Advertisers (WFA) which has been driving the development of ICAS together with EASA.
At the constitutional ICAS meeting on 26 October, the ICAS standing orders were approved and Mr José Domingo Gómez Castallo, Director of the Spanish SRO AUTOCONTROL, was elected as first ICAS Chairman. With four Vice-Chairpersons to support him as well as an Executive Committee, Mr Gómez Castallo will now create a strategy and action plan for the new organisation.
The already appointed Vice-Chairpersons are: Fiona Jolly, CEO of the Australian Advertising Standards Bureau (ASB), Karla Avila Jiménez, Director General of CONAR Mexico and, as Industry Vice Chairman, Stephan Loerke, CEO of the World Federation of Advertisers (WFA). Members of the Executive Committee include Gilberto Leifert, President of CONAR Brazil, Jani Yates, President and CEO of Advertising Standards Canada, and Stéphane Martin in his role as Chairman of EASA.
The ICAS Chairman, Mr Gómez Castallo stressed: “We are very proud of the job EASA has done over the last 25 years. However, because of the globalisation, we must face new global challenges to advertising self-regulation and to the promotion of responsible advertising. EASA has a lot of work to do in Europe. At this moment, we need a new platform, promoted by EASA, to develop self-regulation worldwide in the interest of the global consumers and the Advertising Industry. That's the reason for ICAS.”
Stéphane Martin, the EASA Chairman and Director of the French SRO, ARPP, welcomed “the strengthening and extension of the relations forged many years ago between advertising self-regulatory bodies on the five continents by the formal constitution of an international organisation. EASA and the founding members of ICAS, which includes the ARPP in France, will continue their mission of promoting good practices in advertising and enrich thus the international initiatives regarding advertising self-regulation while respecting local cultures and traditions. This platform is extremely important to preserve the freedom to communicate responsibly to the savvy global consumers.”
Stephan Loerke, the elected Industry Vice-Chairman of ICAS concluded: “At a time where our industry is embracing global digital marketing platforms and where global regulators are driving the legislative agenda, the launch of ICAS is a timely and critically important initiative. It creates a truly global platform which will enable industry to deploy self-regulation systems in emerging markets and align best-practices across the globe.”
The new ICAS is building on an existing network of international Self-Regulatory Organisations which was set up by EASA in 2008 as a global forum for information exchange, discussion of best practice, and communication between SROs around the world. With its own budget, operations, and staff, ICAS will develop to become a strong and independent platform from EASA, playing a fundamental role in the promotion and development of advertising self-regulation worldwide.
The European Advertising Standards Alliance (EASA) is the single authoritative voice on advertising self-regulation issues. Advertising self-regulation helps ensure that ads are legal, decent, honest and truthful and by doing so helps create consumer trust in advertising and in brands.
EASA brings together all the players in the advertising sector who are involved in and support effective advertising self-regulation. EASA has currently a network of 54 organisations - 38 SROs from Europe and beyond and 16 organisations representing the advertising ecosystem (the advertisers, agencies and the media). EASA works with its members, with proven results, to promote responsible advertising though the use of effective self-regulation, whilst being mindful of national differences in culture as well as legal and commercial practices.
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