EDAA launched on 22nd of March its 2016 Activity Report showing a strong record of activity and adaptation to consumer needs over the course of last year, but more importantly, an inclusive advertising ecosystem infrastructure ready to adapt to the changing regulatory landscape going forward. 

The digital advertising industry and digital media are characterised by rapid change and innovation. Collaboration between the stakeholders in the EDAA – from advertisers to agencies, technology companies and publishers – ensures that technology is harnessed to address consumer requirements that are equally fast-moving, and that the industry is held accountable for its commitments.