On 16 January, the World Federation of Advertisers released a study conducted by Deloitte that shows the value of advertising for the economy in the European Union, but also Australia, Canada, Japan and Korea.
The research, based on a common methodology that allows a real comparison of the data, has been funded by WFA with the support of EU and national associations from the advertising value chain.
The impressive results show that on average, 1€ that is spent on advertising generates 7€ for the economy.
It also highlights that advertising supports about 6 million jobs in the EU and makes the correlation between advertising and media financing.
This massive piece of research will be extremely helpful for advocacy purposes at EU level, considering that advertising restrictions are regularly suggested to protect consumers, without knowing that self-regulation is in place and understanding the effects of such restrictions on the economy at large.
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