IAB SA will join Advertising Standards Authority of South Africa as core member

The IAB SA decided at its AGM on 26th of October 2016 to apply for core membership of the Advertising Standards Authority of South Africa (ASA).

The ASA is itself in the process of applying for accreditation by the National Consumer Commission as an industry ombud in terms of the Consumer Protection Act. This will give it stronger and more expansive legal jurisdiction to deal with complaints and more effective enforcement powers.

Further information on this subject can be found here.