EASA has published its 2013-2014 Annual Review, putting some of the last year’s main developments in the spotlight.
From April 2013 to March 2014, EASA, under the guidance of Chairman Guy Parker, carried out actions in line with the four core areas of its action plan: developing members’ capacity; developing the profile of EASA and self-regulation; developing self-regulatory coverage and EASA’s membership; and developing EASA’s products and services.
EASA’s Self-Regulatory Committee, International Council on Advertising Standards (ICAS), Central and Eastern European Council, and Education Action Group, provided a platform for EASA’s members to discuss their key SR challenges. This has ranged from discussions on ad policy issues such as alcohol and gambling, to how improve SRO funding mechanisms.
EASA has continued to promote the benefits of advertising self-regulation to policy makers, taking part in a number of topical debates at both European and international level. Promoting the benefits of self-regulation has also been important to the work EASA has done over the last year towards extending the coverage of self-regulation, in particular in the APEC region where the Advertising Standards Bureau has played a key role.
EASA has also worked to strengthen the existing SR system, in particular through the compliance monitoring project it has undertaken and has continued to act as an external expert at the European Alcohol and Health Forum and help its members fulfill their commitments.
The 2013-2014 Annual Review was distributed to EASA’s members during EASA’s first Biannual Meeting of 2014 in Amsterdam at the beginning of April. A range of topics and issues were discussed, including EASA's Social Media Best Practice Recommendation, the ICC Framework on Responsible Marketing for Alcohol, EASA's partnership withClearcast for their International Training Programme and Ambush Marketing. The meetings were hosted by EASA's Dutch member the SRC, who celebrated their 50th Anniversary on Thursday 3 April.