IAB SA will join Advertising Standards Authority of South Africa as core member

The IAB SA decided at its AGM on 26th of October 2016 to apply for core membership of the Advertising Standards Authority of South Africa (ASA).

The ASA is itself in the process of applying for accreditation by the National Consumer Commission as an industry ombud in terms of the Consumer Protection Act. This will give it stronger and more expansive legal jurisdiction to deal with complaints and more effective enforcement powers.

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EASA launches a new International Council on Ad Self-Regulation

At EASA’s Biannual Meetings, which took place between 24 and 26 October 2016 in Lisbon, EASA launched a new International Council on Ad Self-Regulation (ICAS) – an international platform to promote effective advertising self-regulation worldwide. The new ICAS will unite global Self-Regulatory Organisations (SROs) and international Industry Associations to form a powerful council that will facilitate the set up of new SROs in emerging markets, help empower them and provide a platform to discuss and work on solutions regarding the global challenges faced by the advertising industry.

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Job Vacancy - EASA Office Administrator, October 2016

We're hiring!

Office Administrator vacancy
The European Advertising Standards Alliance (EASA) is looking for a competent, hardworking, reliable, proactive and resourceful individual with excellent organisational skills, to join our Brussels-based based team as an Office Administrator. The successful candidate will start immediately.

Job Description
Reports to: Director General
Role Purpose: Ensuring the professional and smooth provision of Financial, HR and Office Administration

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Cartagena Inspira 2016

Cartagena Inspira conference took place in Cartagena between 28th and 30th of September. The event, organised by the unions and associations representing the advertising industry in Colombia, covered topics of Communication, Creativity, Innovation and Marketing and represented an opportunity to generate experiences and interactions for more than 2,300 participants from Latin America.

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Robert Madelin receives EASA’s “Best Practice Award” for his outstanding efforts to the development of effective self-regulation

At EASA’s Executive Meeting, which took place on 15 September 2016, EASA members came together to honour Robert Madelin with a Best Practice Award for his outstanding efforts and dedication to the development and promotion of the role and practice of effective self-regulation.

Robert Madelin has been a British Civil Servant since 1979 and has served the European Commission since 1993, for example as Director General of DG CONNECT and Director General for Health and Consumer Policies.

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ASB - New wagering code

As of 1 July 2016, the Advertising Standards Bureau (ASB) will begin accepting complaints under the Australian Association of National Advertisers (AANA) Wagering Advertising & Marketing Communication Code. The object of this Code is to ensure that advertisers and marketers develop and maintain a high sense of social responsibility in advertising and marketing wagering products in Australia. The AANA Wagering Code applies to advertising or marketing communications on any medium which is undertaken by, or on behalf of a licenced operator of wagering product or services.

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New Therapeutic and Health Advertising Code Released

As part of a project to review and streamline its Codes of Practice, ASA released the Therapeutic and Health Advertising Code with accompanying Guidance Notes. The object of this Code is to ensure that advertisers maintain rigorous standards in therapeutic and health advertising.

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