APEC Leaders Endorse Action Agenda on Ad Standards and Practice Development

On 11 November, Heads of State of the 21 APEC economies officially declared “We endorse the APEC Action Agenda on Advertising Standards and Practice Development to promote alignment of advertising standards and reduce the cost of doing business across the region”, during an APEC Economic Leaders Meeting in Beijing. 

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Consumer Awareness Campaign for OBA launched in Sweden

The consumer awareness campaign to provide information on how to make an active choice about online “interest-based advertising”, or Online Behavioral Advertising (OBA) launched in Sweden on Monday, October 6th.

In Sweden, SRO member Reklamombudsmannen (Advertising Ombudsman) handles consumer complaints about interest-based online advertising in accordance with the terms of the EASA Best Practice Recommendation on OBA.

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EASA Welcomes President Juncker's Focus on Better Regulation

EASA – the European Advertising Standards Alliance, warmly welcomes the newly unveiled team and shape of President-elect Jean Claude Juncker’s European Commission.

EASA is particularly pleased to see the priority given to pursuing the better regulation agenda, in particular the nomination of First Vice-President-designate Frans Timmermans to lead the Commission’s work in this area.

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OBA Consumer Awareness Campaign Launched in Greece

A consumer awareness ad campaign, targeted at increasing consumer understanding and empowerment when it comes to online “interest-based advertising”, or Online Behavioural Advertising (OBA), was launched in Greece on 23 July. The ad campaign is being rolled out by EASA’s Greek SRO Member, the Greek Advertising Self-regulation Council (SEE) and IAB Greece, in cooperation with the EDAA (European Interactive Digital Advertising Alliance).

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EASA's Chairman Guy Parker speaks at CONAR forum

EASA’s chairman, Guy Parker (Chief Executive of the UK ASA), spoke about goals and challenges for responsible advertising at the 6th International self-regulation forum in Mexico City on 13 May.

In his keynote speech, Guy Parker explained how self-regulation has effectively responded to key concerns on how it can ensure that advertising is legal, decent, honest and truthful.

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