Revised EU AVMSD reinforces support for self and co-regulation
Brussels, 25 May 2016 - The European Commission’s proposal for a revision of the EU directive for Audiovisual Media Services (AVMSD) and the associated studies released today reinforce among other things the support for effective self- and co-regulation as well as the country of origin principle. The proposal is an important response to the Digital Single Market and has taken account of the proliferation of new platforms and technologies and the need for flexible rules.
EASA elects a new Chairman and Officers
Stéphane Martin has been unanimously elected today as new Chairman of the European Advertising Standards Alliance (EASA)
BUCHAREST, ROMANIA – During EASA’s biannual meetings in Bucharest, Stéphane Martin has been elected as Chairman of EASA.
The new ASAI Code of Standards for Advertising and Marketing Communications in Ireland from The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications, came into force on Tuesday 1st March 2016.
The Report shows the main trends in advertising complaints and requests for copy advice and pre-clearance made throughout 2014.
Every year, EASA collects statistical complaint data from the advertising self-regulatory organisations (SROs) in its membership. The present report covers data from 25 SROs in 23 countries of the EU28 as well as SROs in Switzerland and Turkey.
You can find the full report here
EASA welcomes the Commission’s open commitment to making sure the EU focuses “on the things that really do need to be done by the EU and making sure they are done well”. In particular, that when policy based solutions are needed, the Commission will “consider both regulatory and well-designed non-regulatory means”.
EASA's new publication explains why advertising self-regulation is an important part of the better regulation tool kit.