EASA's new publication explains why advertising self-regulation is an important part of the better regulation tool kit.
EASA welcomes the Commission’s open commitment to making sure the EU focuses “on the things that really do need to be done by the EU and making sure they are done well”. In particular, that when policy based solutions are needed, the Commission will “consider both regulatory and well-designed non-regulatory means”.
EASA welcomes the Digital Single Market Strategy issued by the EU Commission today. The Commission rightly places the emphasis on the need for an interconnected strategy in an evolving digital economy.
Updated version of EASA's Best Practice Recommendation on Digital Marketing Communications launched.
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online Behavioural Advertising (OBA).
A revised version of the Hungarian Advertising Code of Ethics was launched last month to make sure Hungarian ad standards are at the forefront of the latest international developments in advertising practices.
The new code places special emphasis on the protection of children, has been updated to include sections on cosmetics advertising and extends its remit to cover Online Behavioural Advertising – which consumers can visit youronlinechoices.eu for greater transparency and control over digital ads.