On 11 November, Heads of State of the 21 APEC economies officially declared “We endorse the APEC Action Agenda on Advertising Standards and Practice Development to promote alignment of advertising standards and reduce the cost of doing business across the region”, during an APEC Economic Leaders Meeting in Beijing.
EASA launched the new 2014 edition of the International Guide to Developing a Self-Regulatory Organisation during the biannual meetings of its membership in Istanbul last week.
The consumer awareness campaign to provide information on how to make an active choice about online “interest-based advertising”, or Online Behavioral Advertising (OBA) launched in Sweden on Monday, October 6th.
In Sweden, SRO member Reklamombudsmannen (Advertising Ombudsman) handles consumer complaints about interest-based online advertising in accordance with the terms of the EASA Best Practice Recommendation on OBA.
EASA – the European Advertising Standards Alliance, warmly welcomes the newly unveiled team and shape of President-elect Jean Claude Juncker’s European Commission.
EASA is particularly pleased to see the priority given to pursuing the better regulation agenda, in particular the nomination of First Vice-President-designate Frans Timmermans to lead the Commission’s work in this area.
A consumer awareness ad campaign, targeted at increasing consumer understanding and empowerment when it comes to online “interest-based advertising”, or Online Behavioural Advertising (OBA), was launched in Greece on 23 July. The ad campaign is being rolled out by EASA’s Greek SRO Member, the Greek Advertising Self-regulation Council (SEE) and IAB Greece, in cooperation with the EDAA (European Interactive Digital Advertising Alliance).
APEC Trade Ministers reaffirmed their commitment to strengthen good regulatory practices and welcomed the APEC Advertising Regulatory Capacity Building Mentoring programme, in a Statement given at the meeting of APEC Trade Ministers Meeting in Qingdao, China on 18 May.