ÖRT Launches Revised Advertising Code

A revised version of the Hungarian Advertising Code of Ethics was launched last month to make sure Hungarian ad standards are at the forefront of the latest international developments in advertising practices.

The new code places special emphasis on the protection of children, has been updated to include sections on cosmetics advertising and extends its remit to cover Online Behavioural Advertising – which consumers can visit youronlinechoices.eu for greater transparency and control over digital ads.

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APEC Leaders Endorse Action Agenda on Ad Standards and Practice Development

On 11 November, Heads of State of the 21 APEC economies officially declared “We endorse the APEC Action Agenda on Advertising Standards and Practice Development to promote alignment of advertising standards and reduce the cost of doing business across the region”, during an APEC Economic Leaders Meeting in Beijing. 

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Consumer Awareness Campaign for OBA launched in Sweden

The consumer awareness campaign to provide information on how to make an active choice about online “interest-based advertising”, or Online Behavioral Advertising (OBA) launched in Sweden on Monday, October 6th.

In Sweden, SRO member Reklamombudsmannen (Advertising Ombudsman) handles consumer complaints about interest-based online advertising in accordance with the terms of the EASA Best Practice Recommendation on OBA.

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