EASA has been coordinating monitoring projects to assess sectoral compliance in different markets since 2003. Compliance monitoring projects are a proactive way to identify issues and imminent legislative threats and work as a learning exercise for advertising practitioners.
During a monitoring project experts from self-regulatory organisations in EASA’s membership are asked to verify if ads for a specific sector comply with the self-regulatory provisions in place at national level or with voluntary industry commitments. Self-regulatory experts have the capacity to review anything from television ads to internet advertising and apps.
EASA’s role is to coordinate the work of the self-regulatory organisations, perform quality check to ensure consistency, and compile aggregated top line reports as well as individual company reports. Monitoring projects are usually followed by a workshop organised by EASA where final results and concrete examples of ads are presented.
More information can be found in the monitoring reports available below.