WFA publishes study on the value of advertising

On 16 January, the World Federation of Advertisers released a study conducted by Deloitte that shows the value of advertising for the economy in the European Union, but also Australia, Canada, Japan and Korea.
The research, based on a common methodology that allows a real comparison of the data, has been funded by WFA with the support of EU and national associations from the advertising value chain.
The impressive results show that on average, 1€ that is spent on advertising generates 7€ for the economy.

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