IAB SA will join Advertising Standards Authority of South Africa as core member

The IAB SA decided at its AGM on 26th of October 2016 to apply for core membership of the Advertising Standards Authority of South Africa (ASA).

The ASA is itself in the process of applying for accreditation by the National Consumer Commission as an industry ombud in terms of the Consumer Protection Act. This will give it stronger and more expansive legal jurisdiction to deal with complaints and more effective enforcement powers.

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Consumer Awareness Campaign for OBA launched in Sweden

The consumer awareness campaign to provide information on how to make an active choice about online “interest-based advertising”, or Online Behavioral Advertising (OBA) launched in Sweden on Monday, October 6th.

In Sweden, SRO member Reklamombudsmannen (Advertising Ombudsman) handles consumer complaints about interest-based online advertising in accordance with the terms of the EASA Best Practice Recommendation on OBA.

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OBA Consumer Awareness Campaign Launched in Greece

A consumer awareness ad campaign, targeted at increasing consumer understanding and empowerment when it comes to online “interest-based advertising”, or Online Behavioural Advertising (OBA), was launched in Greece on 23 July. The ad campaign is being rolled out by EASA’s Greek SRO Member, the Greek Advertising Self-regulation Council (SEE) and IAB Greece, in cooperation with the EDAA (European Interactive Digital Advertising Alliance).

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