New cross-industry initiative to improve viewability measurement standards across Europe Brussels

10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe), the European Association of Communications Agencies (EACA) and the World Federation of Advertisers (WFA), today announces the launch of a comprehensive European Viewability Certification Framework.

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WFA publishes study on the value of advertising

On 16 January, the World Federation of Advertisers released a study conducted by Deloitte that shows the value of advertising for the economy in the European Union, but also Australia, Canada, Japan and Korea.
 
The research, based on a common methodology that allows a real comparison of the data, has been funded by WFA with the support of EU and national associations from the advertising value chain.
 
The impressive results show that on average, 1€ that is spent on advertising generates 7€ for the economy.

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Global Marketer Week (GMW)

This year's edition of the Global Marketer Week (GMW) will take place in Toronto between 25th-28th April, and will be hosted by WFA in collaboration with ACA (Canadian Advertiser Association).

World's top marketers and leaders will gather in Toronto for 4 days of inspiration, discovery and learning around the topics of innovation and growth.

More information on the event, including the schedule and speakers, can be found here.

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APEC Leaders Endorse Action Agenda on Ad Standards and Practice Development

On 11 November, Heads of State of the 21 APEC economies officially declared “We endorse the APEC Action Agenda on Advertising Standards and Practice Development to promote alignment of advertising standards and reduce the cost of doing business across the region”, during an APEC Economic Leaders Meeting in Beijing. 

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