EASA Spring Biannual Meetings 2025 | Paris, 23-25 April | Coming soon!

31 January 2025

Dear member,

We look forward to welcoming you to Paris for the Spring Biannual Meetings 2025, hosted by the Autorité de Régulation Professionnelle de la Publicité (ARPP) from April 23-25. We hope that many of you will be able to join us. To register, please complete this form by February 28, which includes all relevant information.

Event Overview

📅 Wednesday, April 23 – Welcome dinner at Brasserie Frame.
📅 Thursday, April 24 – Meetings at the Gustave Eiffel Lounge, in the wonderful location of the Eiffel Tower. The Gala Dinner, during which we will also celebrate ARPP’s 90th anniversary, will take place at Noti Club.
📅 Friday, April 25 – Meetings at Comet Etoile, followed by a guided tour of Notre-Dame in the afternoon.

Detailed Schedule

📅Wednesday, April 23

📅Thursday, April 24

📍Meetings Venue: Meetings at the Gustave Eiffel Lounge
If you are coming to the meetings by car (Taxi/Bolt/UBER), the address is: 1 Avenue Elisée Reclus, 75007 Paris

  • 9.30 – 10.00 | Welcome coffee
  • 10.00 – 11.00 | Host welcome and presentation of ARPP’s Forum research results
  • 11.00 – 12.30 | Industry roundtable (Topic: GenAI)
  • 12.30 – 13.30 | Lunch
  • 13.30 – 15.00 | SR Committee
  • 15.00 – 15.30 | Coffee Break
  • 15.30 – 17.00 | EASA Board
  • 17.00 – 17.30 | EASA AGM
  • 20.00 | Gala Dinner at Noti Club, 6 Port de Suffren, 75007 Paris
    During the Gala Dinner, we will also celebrate the ARPP’s 90th anniversary.
    Dress Code: Casual Chic.

📅Friday, April 25

📍Meetings Venue: Comet Etoile | 20 Rue de l’Amiral Hamelin, 75116 Paris

  • 9.30 – 10.00 | Welcome coffee
  • 10.00 – 12.00 | Policy session: Ahead of the AVMSD evaluation, a deep-dive into ad self-regulation’s contribution
    • Introduction
      • Welcome words from Orla Twomey, EASA’s Chairwoman, and from Ludovic Basset, EASA’s Director General
      • Setting the scene: Alexandre Dérobert, Public Affairs and Policy Manager, EASA
    • Initiatives of the EASA network to regulate influencers
      • EASA staff (name TBD) presenting the Influencer Marketing Standard Training
      • Stefanie Lefeldt, Head of European Affairs, Deutsches Werberat – Presentation of DWR’s influencer training
    • Keynote 
      • TBC Martin Ajdari, Arcom President
    • Panel Discussion “The challenges in the implementation of the AVMSD: how ad self-regulation is contributing”
      • Google representative (name TBD)
      • Gabrielle Robitaille, Director of Policy, World Federation of Advertisers
      • Orla Twomey, CEO of the Advertising Standards Authority of Ireland & EASA Chairwoman
      • Carlos Aguilar Paredes, Chairman of the European Board for Media Services
      • Marta Sanagustin, Head of Sector for Audiovisual Media Services, DG Connect
      • Moderator: Otto van der Harst, Director of Stichting Reclame Code
    • Q&A
  • 12.00 – 13.00 | Google Session with Google France
  • 13.00 – 14.00 | Lunch
  • 15.00 – 16.30 | Social Activities, Guided tour of Notre Dame
    The group should gather there at 14.30. The activity will start at 15 and will last for 90 minutes.