What we do

EASA promotes responsible advertising in commercial communications by means of effective self-regulation, while being mindful of national differences in culture, as well as legal and commercial practice.

EASA 25th anniversary – the journey

The European Advertising Standards Alliance (EASA) celebrated its 25th anniversary in 2017.


EASA structure and management.


The dedicated team that makes up the EASA Secretariat is based in Brussels.


EASA members consist of both national self-regulatory organisations and, since 2001, also industry associations. Both are represented throughout EASA's structure on a co-equal basis.


EASA's Charter commits the advertising industry to increased moral and financial support for self-regulatory systems across Europe.

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