The Regulatory Framework
Ad Standards are designed to complement legislation and are well suited to cover issues like harm and offence that can be hard to legislate.
Ad standards do not replace the law – we like to say that they work best in a more general legal framework and that ad self-regulation is there to deal with the detail.
The diagram above illustrates the relationship between the general legal framework, the national code, sectoral commitments, and finally, company Corporate Social Responsibility.