ICC publishes toolkit: “The Benefits of Advertising Self-Regulation in Ensuring Responsible and Compliant Advertising”

The International Chamber of Commerce (ICC) has published a toolkit which outlines the benefits of advertising self-regulation.

The toolkit focuses on how advertising and marketing self-regulation protects citizens, strengthens consumer trust, builds trust among businesses, and complements existing national legal standards. EASA's Director General Lucas Boudet led the ICC's Working Group while several EASA's members contributed to the development and content of the toolkit.

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Branded Content Marketing Association interviews EASA's Director General Lucas Boudet

Branded Content Marketing Association (BCMA) has published its latest podcast episode "How Do You Ensure Your Campaign Is Legal Across Europe?" 

In this episode Gordon Glenister, the Global Head of Influencer Marketing at the Branded Content Marketing Association, interviews EASA's Director General Lucas Boudet, discussing advertising standards, artificial intelligence, influencer marketing and problematic Covid ads.

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