On 2 December, EASA organised an industry workshop 'Ensuring Trust in Influencer Marketing' at Facebook Partner Center in London. The event discussed influencer marketing challenges, brand safety and brought together digital players, brands and SROs who are committed to ensure responsible influencer marketing.
On 14 November, Justina Raižytė, Head of Development and Policy at EASA, participated at the CMS Annual Advertising and Marketing Seminar. She presented influencer marketing standards in Europe to a full house of ad industry professionals, discussing different approaches and common future challenges.
On 24 October, EASA's Director General Lucas Boudet gave a video speech at the Advertising Forum of Central Asia in Kazakhstan. The event brought together representatives of the advertising industry who discussed the development of local self-regulatory organisations in several Central Asian countries. "I hope that our family will continue growing to foster more responsible advertising worldwide" said Mr. Boudet.
On October 21, 2019 ICC Russia presented the Russian version of the ICC Advertising and Marketing Communication Code within the outreach session of the National Advertising Forum, dedicated to the issues of self-regulation in Russian advertising industry.
On 23 October, Justina Raižytė, Head of Development and Policy at EASA, presented at the Influencer Marketing Show in London. “Let Wild West be bygones and leave complex Matrix to Keanu - simply be responsible, disclose #influencermarketing, build trustworthy influencer marketing brand and when in doubt - ask SRO for advice!” said Justina, discussing influencers, ethics and marketing. This event was attended by the industry’s content creators, brands, agencies and tech platforms.
Read more here.
ICAS has Published Papers on Non-Commercial Ads and Product Labels and Packaging
International Council for Advertising Self-Regulation (ICAS) has published two short papers which describe the role played by SROs in overseeing non-commercial ads, such as NGOs' and governments' communication campaigns, and product labels and packaging.
PRESS RELEASE: EASA’S BEST PRACTICE AWARDS 2019
15 October 2019
From avatars and artificial intelligence to research driven programmes and publications – EASA’s Best Practice Awards 2019 honour this year’s winners
Stockholm, Sweden, 10 October 2019:
EASA’s 2019 Best Practice Awards ceremony was held at the Nationalmuseum in Stockholm on the occasion of its Biannual Meetings which brought together its members and stakeholders from the advertising and self-regulatory world.