EASA Spring Biannual Meetings 2025 | Paris, 23-25 April | Coming soon!
31 January 2025
Dear member,
We look forward to welcoming you to Paris for the Spring Biannual Meetings 2025, hosted by the Autorité de Régulation Professionnelle de la Publicité (ARPP) from April 23-25. We hope that many of you will be able to join us.
We kindly remind you that on Wednesday, 23 April 2025 the ICC Global Marketing and Advertising Commission hybrid meeting will take place at the ICC Headquarters in Paris. If your travel plans allow it, you are invited to attend the Joint ICC/EASA working session ‘’Ad SR oversight in Europe: a case for enhanced collaboration’’ from 15.55 to 16.15. In the context of the latest appeal for regulatory simplification, this session will focus on ICC and EASA joint efforts to strengthen SROs’ role in fostering consumer trust and in advocating for responsible advertising. We will discuss the existing relationship between ICC and EASA, highlight successful collaborations, and identify challenges and opportunities for deeper cooperation that would enhance our collective impact on advertising standards globally and in Europe. You can register here.
Event Overview
📅 Wednesday, April 23 – Welcome dinner at Brasserie Frame.
📅 Thursday, April 24 – Meetings at the Gustave Eiffel Lounge, in the wonderful location of the Eiffel Tower. The Gala Dinner, during which we will also celebrate ARPP’s 90th anniversary, will take place at Noti Club.
📅 Friday, April 25 – Meetings at Comet Etoile, followed by a guided tour of Notre-Dame in the afternoon.
Detailed Schedule
📅Wednesday, April 23
- 19.30 | Welcome dinner | Brasserie Frame
📅Thursday, April 24
📍Meetings Venue: Meetings at the Gustave Eiffel Lounge
If you are coming to the meetings by car (Taxi/Bolt/UBER), the address is: 1 Avenue Elisée Reclus, 75007 Paris
- 9.30 – 10.00 | Welcome coffee
- 10.00 – 11.00 | Host welcome and presentation of ARPP’s Forum research results
- 11.00 – 12.30 | Industry roundtable ”Hope, hype and responsibilities: What AI means for the advertising industry?”
The ad Industry Roundtable is EASA’s open space to discuss matters that do not fit within the Alliance’s usual remit, expanding the conversation to topics that relate to its work and may impact its promotion of responsible advertising. For this Paris edition, the ad Industry Roundtable will focus on the use of AI by and its effect on industry players, and how EASA and SROs can support industry towards responsible use. Through fire-starting conversations into some of the latest concerns and challenges faced by industry actors, the roundtable aims to highlight potential for the ad SR community and the industry’s needs.
Moderator: Mathilde Fiquet, Special Adviser (European Publishers’ Council) - 12.30 – 13.30 | Lunch
- 13.30 – 15.00 | SR Committee
- 15.00 – 15.30 | Coffee Break
- 15.30 – 17.00 | EASA Board
- 17.00 – 17.30 | EASA AGM
- 20.00 | Gala Dinner at Noti Club
During the Gala Dinner, we will also celebrate the ARPP’s 90th anniversary.
Dress Code: Casual Chic.
📅Friday, April 25
📍Meetings Venue: Comet Etoile
- 9.30 – 10.00 | Welcome coffee
- 10.00 – 12.00 | Policy session: ”Ahead of the AVMSD evaluation, a deep-dive into ad self-regulation’s contribution”
- Introduction
- Welcome words from Orla Twomey, EASA’s Chairwoman, and from Ludovic Basset, EASA’s Director General
- Setting the scene: Alexandre Dérobert, Public Affairs and Policy Manager, EASA
- Initiatives of the EASA network to regulate influencers
- Ines Ollero Candau, Digital Development and Project Manager, EASA – How EASA addresses influencer marketing
- Stefanie Lefeldt, Head of European Affairs, Deutsches Werberat – Presentation of DWR’s influencer training
- Introduction
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- Panel Discussion “The challenges in the implementation of the AVMSD: how ad self-regulation is contributing”
- Chiara Odelli, Head of Industry Relations EMEA, Google
- Gabrielle Robitaille, Director of Policy, World Federation of Advertisers
- Orla Twomey, CEO of the Advertising Standards Authority of Ireland & EASA Chairwoman
- Carlos Aguilar Paredes, Chairman of the European Board for Media Services
- Marta Sanagustin, Head of Sector for Audiovisual Media Services, DG Connect
- Moderator: Otto van der Harst, Director of Stichting Reclame Code
- Q&A
- Panel Discussion “The challenges in the implementation of the AVMSD: how ad self-regulation is contributing”
- 12.00 – 13.00 | Session ”AI-augmented self-regulation: a French case study in the automation of TV preclearance and influencer monitoring processes using the Google Gemini LLM”
Find out how ARPP and Google France have approached the automation of their processes thanks to Gemini, and how Ouidou and Reech, ARPP’s tech suppliers, are integrating these technologies into their tools with Google France - 13.00 – 14.00 | Lunch
- 15.00 – 16.30 | Social Activities, Guided tour of Notre Dame
The group should gather there at 14.30. The activity will start at 15 and will last for 90 minutes.
