On the occasion of its Biannual Meetings in Paris, the European Advertising Standards Alliance (EASA) publishes its Annual Review. The report showcases the many achievements and activities of EASA and its network across Europe during 2018.
In 2018, EASA advocated for, federated and supported a vibrant and dynamic advertising self-regulatory network, contributing to responsible advertising for consumers and businesses alike.
For instance, EASA ensured that key EU legislation and initiatives accounted for advertising self-regulation and tackled vert current issues such as influencer marketing and the responsibility of digital player in online advertising.
EASA Chairman, Stephane Martin, commented: “2018 was an exciting and eventful year for EASA! The notable achievements and hard work of its secretariat, network and partners, are showcased in this latest Annual Review.
“By working collectively, we have strengthened and promoted advertising self-regulation in Europe and beyond. EASA is ready for what the coming years will bring as we approach the European elections and a new Commission takes over.
“I believe the network of our Self-Regulatory Organisations (SROs) and Industry members (Advertisers, Agencies, Media) has the uniqueness, resources and strength necessary to embrace these changes and further our agenda.”
EASA’s Biannual Meetings bring together its members from across Europe twice a year, along with external speakers and partners, to discuss current topics and themes related to advertising self-regulation. The meetings in Paris are being held alongside our sister international organisation, the International Council for Advertising Self-Regulation (ICAS). Over 90 representatives from every inhabited continent of the world are in attendance.
You can read the full report here.