As the European elections take place next month, the European Advertising Standards Alliance (EASA) reaffirms the importance of advertising self-regulation and sets out its policy priorities for the year ahead.
On the occasion of its Biannual Meetings in Paris, EASA brings together regulatory and industry representatives who agree on the importance of self-regulation as an effective policy option, and in particular, its role in the recently revised Audiovisual Media Services Directive (AVMSD).
As the elections approach and a new European Parliament and Commission forms, EASA will:
- Enhance its contacts with the European Commission and relevant stakeholders, in particular to ensure a smooth transposition of the AVMSD;
- Ensure the Collective Redress directive recognizes the value of advertising self-regulation;
- Position EASA in critical debates, such as HFSS, gender stereotyping or AI;
- And maintain general outreach and positioning within EU circles in Brussels.
Advertising self-regulation helps ensure ads are legal, decent, honest and truthful and by doing so reinforces consumer trust in advertising and in brands.