On 2 October, ICC Croatia together with the Croatian Economic Chamber organised a conference on “Challenges of Responsible Advertising and Marketing Communications in the Digital Era”. On this occasion, the revised ICC Advertising and Marketing Communications Code was also launched. EASA’s Director General Lucas Boudet took part in the conference, highlighting that "one of the many assets of advertising self-regulation is its ability to quickly respond to technological and societal changes. This is perfectly illustrated by the ICC code's continuous updating with its 10th revision featuring rules addressing digital related matters".