The International Chamber of Commerce (ICC) has published a toolkit which outlines the benefits of advertising self-regulation.

The toolkit focuses on how advertising and marketing self-regulation protects citizens, strengthens consumer trust, builds trust among businesses, and complements existing national legal standards. EASA's Director General Lucas Boudet led the ICC's Working Group while several EASA's members contributed to the development and content of the toolkit.

The toolkit is available on ICC's website.

ICC Toolkit