On October 21, 2019 ICC Russia presented the Russian version of the ICC Advertising and Marketing Communication Code within the outreach session of the National Advertising Forum, dedicated to the issues of self-regulation in Russian advertising industry.
Olga Schedrakova, ICC Business development director outlined the importance of the Code for the Russian Advertising industry and changes that distinguish the updated 2018 edition from the previous ones. To recap, the first code was issued in 1937.
Numerous experts including Deputy Head of the Federal Antimonopoly Service (FAS Russia) Andrey Kashevarov, Chairman of the Advertising Entrepreneurship Committee of the Russian Federation Chamber of Commerce and Industry Sergey Piskarev, Chairman of AMI SR (Association of Marketing Industry “Advertising Council”) Sergey Pilatov and Executive Director of the Association of Branded Goods Manufacturers in Russia (RusBrand) Alexey Popovichev took part in discussion of the Code.
Furthermore, Agreement on Co-operation between ICC Russia and AMI SR was signed at the event. The Russian version of the ICC Advertising and Marketing Communication Code can be found on the website.