SANTIAGO, Chile – Stéphane Martin, Chairman of the European Advertising Standards Alliance (EASA), attended the Council of Self-Regulation and Advertising Ethics (CONAR) 30th anniversary celebration in Chile alongside José Domingo Gómez Castallo, Chairman of the International Council of Advertising Self-Regulation (ICAS).
On this occasion, the revised 6th edition of the Chilean Code of Advertising Ethics was launched. The new version of the code intends to reflect social and technological changes in advertising.
CONAR seeks to promote the responsible exercise of free commercial expression in Chile, based on the principles of self-regulation and respect for healthy competition, fostering the practice of ethical advertising as an integral part of socially responsible business.
The new sixth edition of the Code has reviewed and updated existing articles and added topics that were not considered before. It recognises recent social changes, the need to address gender stereotypes in advertising, the rise of new digital, interactive and social media platforms for advertising, and the emergence of influencer marketing.
The content of this Code has its origin in the International Code of Advertising Practice of the International Chamber of Commerce originated in 1937 and established in Chile on 4th December 1979 as Code of Advertising Ethics by the Chilean Association of Advertising Agencies under the declaration "In This We Believe." A more complete version was form
alized in 1987 and subscribed by the CONAR partners as the first edition of the Code in its current form.