ICAS has Published Papers on Non-Commercial Ads and Product Labels and Packaging
International Council for Advertising Self-Regulation (ICAS) has published two short papers which describe the role played by SROs in overseeing non-commercial ads, such as NGOs' and governments' communication campaigns, and product labels and packaging.
Find out more by reading the ICAS paper on the oversight of product labels and packaging and the ICAS Paper on non-commercial ads.
ICAS has Published a Paper on How Self-Regulatory Advertising Standards Support Corporate Social Responsibility
Responsible advertising is an important component of Corporate Social Responsibility (CSR). Companies committed to CSR look at the impact of their activities on all aspects of society including economic, environmental, social and cultural aspects.
Self-regulatory advertising standards, like CSR intiatives, aim at promoting responsible business practices, based on a global, principles-based framework implemented at national (and regional) level. Thanks to advertising Self-Regulatory Organizations (SROs), companies can collectively manage their responsible marketing commitments, notably by developing and enforcing self-regulatory advertising standards.
ICAS has published a new paper which provides concrete examples to illustrate the link between advertising standards and CSR. These include "pledges" promoting healthy eating habits, the oversight of environmental claims, company certifications, as well as the special case of the Broad Based Black Economic Empowerment (BEE) policy in South Africa.
Read the full paper here.