A consumer awareness ad campaign, targeted at increasing consumer understanding and empowerment when it comes to online “interest-based advertising”, or Online Behavioural Advertising (OBA), was launched in Greece on 23 July. The ad campaign is being rolled out by EASA’s Greek SRO Member, the Greek Advertising Self-regulation Council (SEE) and IAB Greece, in cooperation with the EDAA (European Interactive Digital Advertising Alliance).
APEC Trade Ministers reaffirmed their commitment to strengthen good regulatory practices and welcomed the APEC Advertising Regulatory Capacity Building Mentoring programme, in a Statement given at the meeting of APEC Trade Ministers Meeting in Qingdao, China on 18 May.
EASA’s chairman, Guy Parker (Chief Executive of the UK ASA), spoke about goals and challenges for responsible advertising at the 6th International self-regulation forum in Mexico City on 13 May.
In his keynote speech, Guy Parker explained how self-regulation has effectively responded to key concerns on how it can ensure that advertising is legal, decent, honest and truthful.
A convincing case for effective advertising self-regulation was made by a trio of high-level EASA representatives during the debate Self-Regulation - the Evolution of Fact or Fiction at the 43rd IAA World Congress in Beijing.
Oliver Gray, EASA’s Director General, pointed to the extensive experience of self-regulation across the EASA network, drawing attention to the wealth of evidence that shows it’s working to ensure responsible advertising.
EASA has published its 2013-2014 Annual Review, putting some of the last year’s main developments in the spotlight.
From April 2013 to March 2014, EASA, under the guidance of Chairman Guy Parker, carried out actions in line with the four core areas of its action plan: developing members’ capacity; developing the profile of EASA and self-regulation; developing self-regulatory coverage and EASA’s membership; and developing EASA’s products and services.
The Advertising Standards Council of India (ASCI) has been awarded Gold at the European Advertising Standards Alliance’s (EASA) 2014 Best Practice Awards, for significantly reducing the average time it takes to handle complaints.
The ASCI put in place actions to substantially reduce the journey time of complaints – from their first point of contact with the Secretariat, through the Consumer Complaints Council (CCC) and on to the transmission of the final decision to the advertiser and complainant.