News from European self-regulation
ARPP launches program "first steps as a brand"
After the launch of the "IA and Compliance" Innovation Workshops and the "Influencer Marketing and Transparency" deontology program, ARPP continues to support the digital transformation of the profession by launching a new offer aimed at startups: "FIRST STEP as a Brand ".
News from European self-regulation
ARPP (France)
ARPP December 2018 Newsletter
For the full report (in French), read here. Highlights include:
Three EASA members - EACA, IAB Europe, and WFA - representing the advertising sector, a
Today, the Coalition for Better Ads (CBA) announced that the scope of the Better Ads Standards for desktop and mobile web would be extended to all countries and regions of the world. Up to now, the program had focused on Europe and Northern America.
The European Advertising Standards Alliance (EASA) has promoted responsible advertising through effective self-regulation since 1992. Its mission is to ensure that ads are legal, decent, honest and truthful, for the benefit of European consumers and businesses.
Starting date: February 2019
Type of contract: 6-months internship (Convention d’Immersion Professionnelle) with possibility of extension to full-time contract
The European Advertising Standards Alliance (EASA) today launches its Best Practice Recommendation on Influencer Marketing. They can be read here.
SRO News
ARPP (France)
Update of the ARPP Code “Cosmetics”: 8th version
The revised Audiovisual Media Services Directive (AVMSD) of the European Parliament and European Council was published today in the Official Journal of the European Union. The AVMSD lays down the provisions by law, regulation or administrative action in Member States concerning the audiovisual media services.
News from European self-regulation
ARPP launches program "first steps as a brand"
After the launch of the "IA and Compliance" Innovation Workshops and the "Influencer Marketing and Transparency" deontology program, ARPP continues to support the digital transformation of the profession by launching a new offer aimed at startups: "FIRST STEP as a Brand ".
News from European self-regulation
ARPP (France)
ARPP December 2018 Newsletter
For the full report (in French), read here. Highlights include:
Three EASA members - EACA, IAB Europe, and WFA - representing the advertising sector, a
Today, the Coalition for Better Ads (CBA) announced that the scope of the Better Ads Standards for desktop and mobile web would be extended to all countries and regions of the world. Up to now, the program had focused on Europe and Northern America.
The European Advertising Standards Alliance (EASA) has promoted responsible advertising through effective self-regulation since 1992. Its mission is to ensure that ads are legal, decent, honest and truthful, for the benefit of European consumers and businesses.
Starting date: February 2019
Type of contract: 6-months internship (Convention d’Immersion Professionnelle) with possibility of extension to full-time contract
The European Advertising Standards Alliance (EASA) today launches its Best Practice Recommendation on Influencer Marketing. They can be read here.
SRO News
ARPP (France)
Update of the ARPP Code “Cosmetics”: 8th version
The revised Audiovisual Media Services Directive (AVMSD) of the European Parliament and European Council was published today in the Official Journal of the European Union. The AVMSD lays down the provisions by law, regulation or administrative action in Member States concerning the audiovisual media services.