EASA has been coordinating monitoring projects to assess sectoral compliance in different markets since 2003. Compliance monitoring projects are a proactive way to identify issues and imminent legislative threats and work as a learning exercise for advertising practitioners.
During a monitoring project experts from self-regulatory organisations in EASA’s membership are asked to verify if ads for a specific sector comply with the self-regulatory provisions in place at national level or with voluntary industry commitments. Self-regulatory experts have the capacity to review anything from television ads to internet advertising and apps.
EASA’s role is to coordinate the work of the self-regulatory organisations, perform quality check to ensure consistency, and compile aggregated top line reports as well as individual company reports. Monitoring projects are usually followed by a workshop organised by EASA where final results and concrete examples of ads are presented.
More information can be found in the monitoring reports available below.
The EU Pledge Accountability Mechanism was initially designed and implemented by EASA in 2018. Its purpose is to allow the handling of complaints revolving around alleged EU Pledge commitment breaches and to further increase the Pledge’s accountability and transparency in line with DG Santé’s request. The mechanism features a panel of 9 SRO experts coming from SROs. For every case received, 3 of the experts assess the case and adjudicate with the support of EASA and the EU Pledge’s secretariat.