IAB SA will join Advertising Standards Authority of South Africa as core member

The IAB SA decided at its AGM on 26th of October 2016 to apply for core membership of the Advertising Standards Authority of South Africa (ASA).

The ASA is itself in the process of applying for accreditation by the National Consumer Commission as an industry ombud in terms of the Consumer Protection Act. This will give it stronger and more expansive legal jurisdiction to deal with complaints and more effective enforcement powers.

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EASA's Chairman Guy Parker speaks at CONAR forum

EASA’s chairman, Guy Parker (Chief Executive of the UK ASA), spoke about goals and challenges for responsible advertising at the 6th International self-regulation forum in Mexico City on 13 May.

In his keynote speech, Guy Parker explained how self-regulation has effectively responded to key concerns on how it can ensure that advertising is legal, decent, honest and truthful.

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