EASA has published its Annual Review 2019!
The report showcases the many achievements and activities of EASA and its network across Europe during 2019.
2019 was an eventful and busy year - read what EASA and its members accomplished!
Following the decision of the European Parliament to suspend all external events due to the Coronavirus outbreak until 30 March 2020, unfortunately we have to postpone EASA’s event on Responsible Advertising and Gender Portrayal to a later date.
We are pleased to announced that registration is open for EASA's event 'Responsible Advertising and Gender Portrayal.' The event will take place on 25 March, 2020, 18:00 - 20:05 at the European Parliament in Brussels and is hosted by MEP Brando Benifei. Join us for informative sessions and and a cocktail reception!
On 2 December, EASA organised an industry workshop 'Ensuring Trust in Influencer Marketing' at Facebook Partner Center in London. The event discussed influencer marketing challenges, brand safety and brought together digital players, brands and SROs who are committed to ensure responsible influencer marketing.
On 24 October, EASA's Director General Lucas Boudet gave a video speech at the Advertising Forum of Central Asia in Kazakhstan. The event brought together representatives of the advertising industry who discussed the development of local self-regulatory organisations in several Central Asian countries. "I hope that our family will continue growing to foster more responsible advertising worldwide" said Mr. Boudet.
On 23 October, Justina Raižytė, Head of Development and Policy at EASA, presented at the Influencer Marketing Show in London. “Let Wild West be bygones and leave complex Matrix to Keanu - simply be responsible, disclose #influencermarketing, build trustworthy influencer marketing brand and when in doubt - ask SRO for advice!” said Justina, discussing influencers, ethics and marketing. This event was attended by the industry’s content creators, brands, agencies and tech platforms.
Read more here.
ICC Executive Board recently approved the final ICC Guide for Responsible Mobile Marketing Communications and Mobile supplement to the ICC Resource Guide for Self-Regulation of Interest-Based Advertising.
ICC Guide for Responsible Mobile Marketing Communications