EDAA launched on 22nd of March its 2016 Activity Report showing a strong record of activity and adaptation to consumer needs over the course of last year, but more importantly, an inclusive advertising ecosystem infrastructure ready to adapt to the changing regulatory landscape going forward.
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online Behavioural Advertising (OBA).
The consumer awareness campaign to provide information on how to make an active choice about online “interest-based advertising”, or Online Behavioral Advertising (OBA) launched in Sweden on Monday, October 6th.
In Sweden, SRO member Reklamombudsmannen (Advertising Ombudsman) handles consumer complaints about interest-based online advertising in accordance with the terms of the EASA Best Practice Recommendation on OBA.
